Brand identity is the development of a brand’s image and message. It includes advertising but isn’t limited to that one area – at least not at Western Creative.
 
Other agencies deal with the issue of brand identity piecemeal, assisting in only a portion of the identity building process. Many companies only deal on the advertising side, producing the traditional brand advertising.  A logo. A print piece or website. A commercial.
 
But we like to think that we’re smarter than other agencies, because we offer a holistic approach to identity development. We get involved in the process early, often naming products or companies, developing the brand’s position, designing its logo and more. The end result is a unified identity – a singular personality.
 
We do not stop there, however, because the brand identity is still in its infancy. We go on to produce the advertising that perpetuates the message and the media placement that gets it in front of the right people.  
 
This entire identity development process – from the name and logo to the media – is built around the singular idea of eliciting a response. That means our clients see a return on their advertising investment faster, usually with far less money than their competitors are spending.
 
It all goes back to the idea that we don’t outspend, we outthink.
 
Brilliant?  
 
We agree.