An existing hair care client wanted to grow their sales in the competitive hair spray market on a relatively limited budget.



Western Creative developed high-impact creative and devised a media plan that did more for less. It’s a perfect example of “bigger bang for the buck.” While our client’s competitors were spending 100-times more, we were helping increase the brand’s sales substantially. How substantially? Our client’s brand overtook the #1 hairspray spot in drug and saw a 600% increase in retail take rate over a four week period.

It’s the Rocky story all over again. Except our Rocky was fighting wealthy 100-foot-tall giants who knew kung fu – and still came out on top.