To reverse a steady two-year sales decline for a premium product in a sea of other, lower-priced products.
Recommend the use of television for the first time, in addition to print.
Feature the client/inventor in the new creative.
Focus on media efficiencies, ultimately spending less than the previous agency’s print-only spend.
Together, we were able to distinguish this premium-priced brand as a unique alternative to the long established, lesser-priced category leaders.
We helped reverse the sales decline with resultant single-, double- and occasionally triple-digit sales increases month over month at retail.