Western Creative Advertising Agency

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Case Study 6

Challenge :

To reverse a steady two-year sales decline for a premium product in a sea of other, lower-priced products.

Case Study 6

Solution :

Recommend the use of television for the first time, in addition to print.

Feature the client/inventor in the new creative.

Focus on media efficiencies, ultimately spending less than the previous agency’s print-only spend.

Case Study 6

Result :

Together, we were able to distinguish this premium-priced brand as a unique alternative to the long established, lesser-priced category leaders.

We helped reverse the sales decline with resultant single-, double- and occasionally triple-digit sales increases month over month at retail.