To create an end-cap launch campaign for a new hair care product in a crowded category – at the world’s largest retailer.
Create a story around the hair care product’s unique formulation, application and results, demonstrating why it’s a standout in the category.
The campaign proved to be the most successful new product launch of its kind in the category for this mega retailer.
Sales figures demonstrated to the internationally based hair care manufacturer that the line had significant potential for broader distribution.
The client is going big, expanding with a new commercial campaign in 2011, with more retail distribution than ever before.