North America’s largest funeral and cemetery service company seeks to break out of 8-year decline in sales and make a bigger impact with advertising dollars.
Most industry professionals believed that it was not possible to effectively advertise funeral and cemetery services properly.
Create print ads to engage potential customers, drawing in both customers who require funeral services immediately, as well as those wishing to plan in advance.
Secure well-known TV personality Chuck Woolery as official spokesperson for TV spots to educate consumers about the company’s superior service offerings.
Create market-specific advertising to speak to the unique audience within a given city or region.
With WCi as their Agency of Record, the company’s average qualified cost per lead saw an unprecedented 1000% reduction, making a much greater impact with every advertising dollar.
Sales have increased steadily, allowing for increased sales goals even in a challenging economy.
The rise in advertising-driven business has contributed to a substantial increase in the company’s stock price.