Western Creative Advertising Agency

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Case Study 2

Challenge :

Hairspray brand with a fraction of the $100,000,000 advertising budget their competitors are spending seeks to drastically increase market share.

Case Study 2

Solution :

Create high-impact TV and print ads, along with reworking packaging and website.

Devise intelligent, targeted media plan for a high performance campaign on a limited budget.

Case Study 2

Result :

They became the #1 selling hairspray brand and saw a 600% increase in retail take rate.

Years later, they remain a leading brand in their category.