Hairspray brand with a fraction of the $100,000,000 advertising budget their competitors are spending seeks to drastically increase market share.
Create high-impact TV and print ads, along with reworking packaging and website.
Devise intelligent, targeted media plan for a high performance campaign on a limited budget.
They became the #1 selling hairspray brand and saw a 600% increase in retail take rate.
Years later, they remain a leading brand in their category.