World’s largest producer of motivational audio programs tasks Western Creative with developing a database acquisition program.
Western Creative created a free test and developed a website to support it called LiveInTheTwo.com. The test provides an assessment of skills needed to be successful, and the website offers customized suggestions for audio programs to help the test-taker.
TV commercials were produced to drive traffic to the website and to promote the test.
The successful campaign averaged 200 responses per TV spot, costing Nightingale Conant only $5 per test-taker, or qualified lead.