FOR IMMEDIATE RELEASE

National Oral Care Company Signs Agency of Record with Western Creative, Inc.

Contact: Lisa Spencer
October 23, 2009
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
lspencer@westerncreative.com

REDFORD, MI – Triumph Pharmaceuticals has selected Detroit-based agency Western Creative as their Agency of Record. Western Creative will be providing multiple services in the campaign in order to boost sales of Triumph Pharmaceutical’s national retail brand, SmartMouth.  Western Creative, Inc. is assisting SmartMouth with campaign development including creative, production, media placement and internet marketing.

Western Creative, Inc. will be developing multiple :30 second commercials to educate consumers on the superiority of the SmartMouth mouthwash.  These commercials will be used to drive consumers to SmartMouth’s range of national and regional retailers, including WalMart, Target and Walgreens, to name a few. Western Creative will also be developing a new website for the campaign and including internet based initiatives to support retail sales.

SmartMouth’s unique claim to fame is their brand statement:  clinically proven to provide fresh breath for 12 HOURS.  SmartMouth uses their patented and revolutionary zinc ion technology and a dual delivery system to provide users with real lasting fresh breath.  The dual delivery system means that you don’t activate the SmartMouth ingredients until you use the product – providing consumers with the most powerful mouthwash available.

For additional information on Triumph Pharmaceuticals and SmartMouth, visit their website at www.SmartMouth.com.

Western Creative is an awarding winning full-service advertising agency based in Redford, MI founded by Mark Young in 1996. Western Creative specializes in consumer-packaged goods and serves clients nationwide. www.WesternCreative.com.