FOR IMMEDIATE RELEASE

Award-Winning Children’s Games Inks Western Creative as Their Agency of Record

Contact: Lisa Spencer
October 6, 2009
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
lspencer@westerncreative.com

REDFORD, MI – Former Microsoft geniuses at Sabi Games have selected Detroit-based agency Western Creative as their Agency of Record. With the recent release of their first game, Itza Bitza, Western Creative has been awarded the honor providing advertising services through both television and online.

Western Creative’s talented production team has created multiple :30  second spots in order to drive traffic to Itza Bitza’s website and retailers while their analytical and creative online marketing team have drilled into online initiatives to further increase consumer awareness in this breakthrough technology only found through Sabi Games.

Sabi Games’ proprietary technology, Living Ink is the cornerstone for both Itza Bitza and their newest game, Itza Zoo.  With Living Ink, a child is no longer held to the confines of the game programming, but actually experiences their own drawings come to life and interact with their game characters.  While the Itza Bitza game offers an educational breakthrough in children’s gaming through reading assistance and comprehension as well as problem solving skills, it is the statement of “pure FUN made educational” that really sets Itza Bitza apart from its competitors.

For additional information on Itza Bitza or Itza Zoo, visit their website at www.SabiGames.com.

Western Creative is an awarding winning full-service advertising agency based in Redford, MI founded by Mark Young in 1996. Western Creative specializes in consumer-packaged goods and serves clients nationwide. www.WesternCreative.com.